Time and time again we have witnessed that often all it takes is a little extra support to help identify the team’s capability gaps, hone their ways of working and marketing skills, and focus their effort.
Our combination of experience in all aspects of marketing and capability development enables us to empathise with different business situations, and help get the best from the team.
Clients say we are nice people to work with, know our stuff, and are serious about results!
So we work closely with our clients to understand their business objectives and challenges, to identify how we can best support them.
Performance support is often in these areas :- click on the icons for more information…
Helen’s great combination of marketing, training and facilitation expertise enabled us, with her guidance, to create a Content Marketing workshop for our client marketing teams which clearly reflects their needs, whilst allowing us to showcase our own expertise and creativity. Always keen to add value she is a pleasure to work with.
For the UK marketing team, Helen and Katie have been invaluable in helping us with our transition. Identifying and helping us to implement new marketing and communication planning processes and tools, coaching to help train in and embed these new ways of working, and on-going facilitation to support us through the implementation phase.
Their combined experience and expertise has added real value in helping us to understand our business better and work at a more strategic level, but most importantly to put our customers and brands more at the heart of our marketing decisions.
Responsive, energetic and fun the whole team has enjoyed working with them and has grown in confidence.
UK Head of Marketing
The Football League
Vaughan and Co helped The Football League focus our marketing strategy through a well organised facilitated review of our current position and identification of our key challenges and objectives moving forwards. One year on we are now delivering against these objectives and finding we are having a renewed impact on the organisations revenues, attendances and our corporate reputation. Sports bodies are in a difficult, multiple stakeholder position which makes it is easy to have resource spread thinly against a disparate plan. Vaughan and Co bought external marketing rigour to The Football League and we shall continue to deliver on their findings in the future.
FL Head of Marketing
Each one of the team has over 15 years of proven marketing or media management experience working predominantly on blue chip FMCG and B2B brands before transferring our experience to capability development. Our wide breadth of experience covers brand management, brand communication development, insight, innovation & renovation, media buying and agency management, and all aspects of marketing capability development.
The combination of our marketing and training expertise enables us to share practical tools to bring out the best from teams, whilst challenging and refining outputs when required.
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whether you are looking for some expert workshop facilitation, or a comprehensive capability strategy for your marketing team – or anything in between – we’re here to help.
Call us on 07703 396424 or complete the contact form to e mail us an enquiry.
We look forward to hearing from you!