Talking to our clients , we are hearing that the pressure on marketing budgets and how best to spend them is one of the major challenges being faced right now.*
We have linked up with Dr. Robert Shaw, one of the leading marketing effectiveness experts, to provide a practical, cost effective way of sharing current best practice, and to support marketing directors in identifying potential opportunities for the allocation, implementation and measurement of spend.
The Return-On-Ideas™ Best Practice Framework:
Dr. Shaw has researched the marketing operations of 100 global and regional companies, identifying the value-adding practices from the value-destroying ones to create the Return-On-Ideas™ Best Practise Framework.
Endorsed by 3 major professional bodies (CIM, CIMA and the DMA), each practice has the potential to generate value in its own right, and all can add value to both big and smaller organisations.